Thursday, April 19, 2007

P22 presents Helvetica



No, P22 doesn't sell Helvetica fonts, but we are co-sponsoring:
Helvetica, a feature-length documentary about typography, graphic design, and global visual culture directed by Gary Hustwit, looks at the proliferation of one typeface (which celebrates its 50th birthday this year) as part of a larger conversation about the way type affects our lives. Helvetica has achieved the status of being far more than a typeface to one of a cultural icon as demonstrated in a new exhibit an the Museum of Modern Art in NY.

The Helvetica screening is part of a larger series of events co-sponsored by and involving P22: Western New York Typo Fest, A Celebration of the Graphic and Typographic Arts, May 8-11.

Screenings of Helvetica are selling out around the world, so catch it if you can!

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